Sweat it out and sweat it pink by joining the Sweat Pink movement for better health.

What traits come to mind when you think of the color pink? Certainly not strength, power, courage or confidence, right? Think again. There is a movement spreading across the nation that is boasting the power of pink to unite a community of conquerors who are inspired to seize control of their own health. It's called Sweat Pink and it was initiated by Jamie Walker and Alyse Mason Brill, co-founders of Fit Approach--a company that is a home base for those who are committed to a lifestyle that elicits better health and who want to connect with others who have the same mission.

Walker describes the Sweat Pink movement as an "initiative to get anyone and everyone to sport pink shoelaces and submit photos and videos of themselves doing any kind of physical activity wearing them whether gardening, walking, rock climbing, running, or just goofing around. The pink shoelaces represent the strength, confidence, and inner sense of well-being that come from living a healthy and fit lifestyle."

Why the color pink? "We want to encourage women that being tough is beautiful," explains Walker. "The two words should go hand in hand," she elaborates. The bottom line? Good health, whether you are talking about the physical, mental, emotional or spiritual aspects of it, is not gender specific--nor are the traits of courage, inner strength, confidence and ambition that help you to get there. 

It is true that it takes effort and sweat to be successful, but it doesn't have to be a chore. "It's more than a workout [optimal well-being], it's a lifestyle of choices made from day to day," states Walker, who leads boot camps to help individuals get fit. She notes that she loves to watch her clients progress from their first session. "It is such a gratifying feeling for people to see their body changing and ultimately experiencing a changed life [for the better]," Walker states.

This is what the Sweat Pink movement is all about -- taking pride in what you can accomplish and sharing that joy of change with a community who has become tied together by pink shoelaces.  I encourage you to Sweat Pink as you take a "Fit Approach" to life by donning a pair of pink shoelaces and committing to incorporating some form of physical activity into your day. I will be doing the same and will periodically post pictures of myself proudly sporting my pink laces as I am working up a pink sweat. Also, I will be hosting a Sweat Pink giveaway. Look for details in the upcoming weeks.

To learn more about how you can obtain pink shoelaces of your own and join the Sweat Pink movement (and earn a chance to win prizes by so doing) visit the Sweat Pink Landing Page.  To learn more about Fit Approach visit their website at http://fitapproach.com/. You can also "like" them on Facebook and follow them on Twitter.