Can We Get Fit by Playing Video Games? Yes Wii Can!
The AHA and Nintendo hope that by joining forces they can reach a broader audience and "Inform", "Empower,"and get American's "Active". Their goal is to increase the awareness that active-play video games, such as the Wii Fit Plus and Wii Sports Resort, can be a means by which individuals increase their physical activity levels as part of a healthy lifestyle. This joint force will help Americans to:
- Get Informed: Soon, American's will notice that the packaging for Nintendo's active-play video game products, such as Wii Fit Plus and Wii Sports Resort, will begin to carry the American Heart Association brand to remind people to "Get Active" for optimal health. As part of their "Get Informed" campaign, the AHA and Nintendo have created an online resource, www.activeplaynow.com, where Americans can find tips and information about how to increase daily physical activity in an enjoyable way.
- Get Empowered: Americans are encouraged to think "outside the box" and get creative with the ways they increase their daily physical activity. The AHA and Nintendo want to help Americans take control of their health by making exercise fun through active-play video games and participating in the AHA's Start! Heart Walks.
- Get Active: Exercise can be fun and easily accessible. Nintendo's active-play video games are enjoyable and can be performed in the comfort of your own home.